1. Initiative Toolkits
FOCUS: "Sport is a universal language that brings people together and breaks down barriers to encourage teamwork, communication and equality"... "use its power to unify and raise awareness of Peace Day 21 September."
OBJECTIVES: When I started this project, I was handed a formal document of rules and directions to guide people on how to get involved and what to do. With an aim to reach anyone of any age, from as young as 8 years old, it was clear that this needed to become a fun packed, 'cool', easy to digest toolkit.
OBJECTIVES: When I started this project, I was handed a formal document of rules and directions to guide people on how to get involved and what to do. With an aim to reach anyone of any age, from as young as 8 years old, it was clear that this needed to become a fun packed, 'cool', easy to digest toolkit.
SOLUTION: I built illustrations and themed each initiative with its own colour scheme. All colours were sourced from the Peace One Day logo. to keep everything on brand. The toolkit was full of posters and league tables to fill out. We provided all the tools and directions that they would need to start their own projects and used our branding as a clear message to raise awareness of the cause.
2. Peace One Day's Google Doodle Adverts
3. Peace Illustrations
A few poster illustrations to get word out of peace day.
A few poster illustrations to get word out of peace day.
